2018 will probably go down as the year that the general public learned firsthand about “Analytics,”(if they weren’t already well-versed with the term, the news this year brought it into their lexicon with a few infamous cases).
Like many things, the data itself isn’t a bad thing (the way in which we choose to utilize it is where many of the objections come into play).
After 13 years absence, the show returned to the Kenosha Campus.
While the larger Kenosha atrium space may have altered perceptions slightly, this years show (2018) had slightly more attendees.
The amount of work was fairly consistent as well, although the category distribution changed (as it does from year-to-year). We had 290 submissions, with display of over 300 pieces.
The largest category continued to be DIGITAL PHOTOGRAPHY (albeit by a lesser margin this year) with approximately 22% of the work being in that category.
Just slightly over 21% of the work was in the LAYOUT category. This has, in many shows over the years, been a mainstay most associated with Graphic Design and Communications.
Just a bit under 20% was DIGITAL ILLUSTRATION.
TRADITIONAL MEDIA comprised just a bit over 8% of the work. In our first joint show (btw Kenosha in 1999) it was one of the more popular categories.
IDENTITY and BRANDING made up about 7.7% of the submissions this go-around, although the definition of branding and identity may have played into those category submissions.
PACKAGING made up around 6.7% of the submissions. The “packaging corridor” between Waukesha/Milwaukee county and Northern Illinois is second only to the Paper Valley and Twin cities border regions.
PHOTO MANIPULATION was 6.3%.
MULTIMEDIA ( a combined category or video, games, and presentations) was 2.8%.
3D modeling (using software to create 3D images, movies, models) was 2.1%.
WEB DESIGN was close to 1.5%.
